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Color News from JPM 2020

Ben Kobren

Color made a number of exciting announcements at the JP Morgan Healthcare Conference 2020 this week, including a new funding announcement, a new partnership with Sanford Health, completion of the largest clinical genomics program with Northshore Health, awards from Fierce Healthcare and Rock Health, and a diabetes analysis identifying at-risk populations.

Our executive team also appeared on panels throughout the week, sharing insights about population genomics programs and building the infrastructure for the future of healthcare.

Precision health firm Color just scored a $75 million funding round

We are thrilled to welcome two premier investors to the Color family, T. Rowe Price and Viking Global Investors. They bring a wealth of experience with deep roots in healthcare to help us scale the infrastructure to power the future of healthcare.

Our CEO Othman Laraki told Fortune’s Sy Mukherjee: “This raise is driven by a big step up in our business (more than a seven-times contract growth) with improved profitability, so we are focusing on scaling what is now a sustainable business and continuing to develop our platform.” Read the story here.

Color, Sanford Health Partner to Scale Leading Genomics Program, Imagenetics

Color and Sanford Health, the nation’s largest rural not-for-profit health care system, today announced together they will strengthen and scale Sanford’s leading genomics program, Imagenetics.

Sanford Health and Color will build on the success of Imagenetics and provide physicians with further access to innovation, data, and insights to enhance clinical decision-making. Sanford also will implement Color’s unique digital tools to engage patients, increase adoption, and streamline clinical reporting across Sanford Health’s locations in North Dakota, South Dakota, and Minnesota. Read the release here.

NorthShore and Color deliver clinical genomics in routine care to 10,000 patients in largest U.S. program to date

A year after Color and NorthShore announced their partnership to integrate clinical genomics into routine primary care, the two organizations have completed the largest U.S. program to date.

The program, known as DNA-10K, has met its goals of enrolling 10,000 participants and providing every patient with actionable clinical genomic results, including risks for cancer, heart disease and how genes impact responses to medication. Patients’ clinical genomic results are incorporated into their EHRs electronic medical records (EMRs) where real-time alerts allow providers to leverage genomic insights at the frontlines of care for long-term actionability and enhanced decision making by physicians and providers at NorthShore. Read the release here.

Color named among the Fierce15 of 2020

Every year, Fierce Healthcare selects 15 companies that are “changing the world by changing the healthcare industry.” Color is featured on this year’s Fierce15 list as a company whose unique solution is helping to improve health outcomes and one that “demonstrates an embrace of the patient as a consumer who is seeking a better experience from healthcare.”

Fierce Healthcare interviewed Caroline Savello, our Chief Commercial Officer about recent partnerships and the year ahead. Read more here.

New Survey Results: Patients At Risk for Diabetes Miss Crucial Screenings

Traditional diabetes screenings in clinic are failing to identify a significant number of patients at risk for developing the disease, according to a data analysis conducted by Color.

Color’s analysis of their user health surveys — standard for anyone who has taken a Color test — found that 13% of patients currently at risk for diabetes who had a routine check-up in the last three years had not been screened in clinic for the condition. Color discovered this overlooked population through its unique digital platform, which incorporates genomic information seamlessly into everyday care and applies population health tools to precision genomics. Read the release here.

Building the Infrastructure for Technology Driven Healthcare

Our CEO Othman Laraki joined a panel at the JP Morgan Healthcare conference to discuss how health technology is impacting care delivery.

The panel was moderated by Christina Farr from CNBC and also featured Ken Ehlert from UnitedHealth Group, Aashima Gupta from Google Cloud, Jujhar Singh from Salesforce and Jeremy Sohn from Novartis. The conversation explored the definition of ‘digital health,’ the importance of data privacy, and where health technology will take us next.

Population Genetics: Government and Private Endeavors Bear Fruit

Our Chief Commercial Officer, Caroline Savello and our VP of Scientific Affairs, Alicia Zhou, PhD joined a panel on the first night of the JP Morgan Healthcare conference to discuss the latest progress in implementing and scaling population genomics programs around the world.

They were joined by Stacey Gabriel, PhD from the Broad Institute, Lincoln Nadauld, MD, PhD from Intermountain Healthcare and Chris Wigley from Genomics England. The conversation touched on the ethical responsibility of privacy in creating these programs, lowering barriers to access research programs like All of Us in order to recruit a more diverse cohort, and making genetics a core element of healthcare. Listen to the panel here.

Rock Health’s Top 50 in Digital Health

Color was awarded “Best Digital Health Company to Work for” by Rock Health, as a part of their Top 50 in Digital Health. VP of People and Business Operations, Fatima Sabar attended the dinner and received the award on Color’s behalf.

Companies like Uno Health, Modern Fertility, Virta Health and Cosejosano were also honored at the event celebrating excellence in the industry.

About Color

Color is the leader in delivering precision healthcare through cutting-edge technology. Color makes data-driven health programs such as clinical genetics accessible, convenient, and cost-effective for everyone. Color partners with leading health systems, premier employers, and national health initiatives around the world including the million-person All of Us program by the National Institutes of Health. For more information about Color, visit


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