Announcing Color’s Hereditary High Cholesterol Test

August 10, 2017

Are you familiar with Familial Hypercholesterolemia? Neither are most people, and that’s a big problem. Today, here at Color, we’re happy to be taking a big step toward addressing that. As medical costs soar, the healthcare world is undergoing a transformation from... Read More

Towards a more diverse Color – Color

July 20, 2017

Color Team, March 2017 At Color we believe in the principle of health equity: the idea that every person deserves the same level of service and access to the tools, resources and information that help them achieve their optimal health. Reaching these goals means building a... Read More

Color’s June Newsletter, Spectrum – Color

June 29, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to... Read More

Happy Men’s Health Week – Color

June 13, 2017

You probably know this Sunday is Father’s Day (and if you didn’t, you’re welcome). But did you know that in 1994 Congress declared the week prior to Father’s Day Men’s Health Week, with the goal of increasing awareness and treatment of... Read More

Color Comes to New York – Color

June 5, 2017

At Color we’re proud that our genetics laboratory meets the most stringent clinical standards. In 2015 we received a certificate of accreditation from the College of American Pathologists (CAP) and a Clinical Laboratory Improvements Amendments (CLIA) certification.... Read More

Color’s May Health Notes – Color

May 30, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Prioritizing These... Read More

Color’s December Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness 13 Habits To Adopt In... Read More

Color’s February Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to Fall Asleep... Read More

Color’s March Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Sleeping Well Feels... Read More

Color’s April Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness You Asked: How Many... Read More

A big step forward in helping people understand their genes

May 22, 2017

At Color our goal is to make clinical-grade genetic testing available for everyone. Today we’re excited to announce a big step toward that goal: starting June 15th, Color will begin accepting insurance for patients who meet their health plans’ coverage... Read More

Health Is Relative: Introducing Our Shared Family History Tool

May 12, 2017

We all inherit countless traits, from physical characteristics like hair color and facial features to less visible ones like caffeine tolerance and the tendency to sneeze at bright lights. Since health conditions like cancer may also be passed down through families, knowing your... Read More

Happy National DNA Day

April 25, 2017

On April 25th, 1953, a group of scientists including James Watson, Francis Crick, Maurice Wilkins, and Rosalind Franklin published simultaneous articles revealing the double-helix shape of the DNA molecule. Eighty-four years later, most people still know very little about what... Read More

Celebrating 2 years of service – Color

April 21, 2017

Like millions of families around the world, many members of the Color team have lost loved ones to cancer and agonized over what could have been done differently. These questions led to the creation of Color, and our goal of making it possible for everyone to understand their... Read More

Color and UCSF joint study identifies genetic mutations previously undetected by earlier forms of testing

April 4, 2017

We are honored today to announce the publication of a collaborative study by University of California San Francisco (UCSF) and Color in the journal Breast Cancer Research and Treatment. Color teamed up with clinicians and scientists from the UCSF Cancer Genetics and Prevention... Read More

Don’t Forget About the Colon! – Color

March 24, 2017

When Color launched their first test in April 2015, it included 19 genes for hereditary breast and ovarian cancer. People were really excited about it, but one nurse practitioner kept asking us to add more genes, particularly those for hereditary colon cancer. She was so... Read More

Advancing Science Together: Color for Research and the Color Research Grant

March 22, 2017

There is an emerging consensus that when research investigators obtain genomic data from study participants, there is an ethical responsibility to inform at-risk individuals about preventable genetic disorders discovered during the course of the study. However, there are several... Read More

We are much more similar than we are different – Color

March 14, 2017

Although recent world events may seem to highlight our differences, we believe that it is important to embrace the things that make us similar. When you look beyond the surface, we are much more similar than we are different. In fact, we are all 99.9% genetically identical.... Read More

Color goes to Canada – Color

March 9, 2017

Today, Color is partnering with Dynacare to make genetic testing more accessible for millions of Canadians. The Color Test is physician ordered, analyzes 30 genes related to the most common hereditary cancers and includes board-certified genetic counseling. Dynacare, one of... Read More

Bold Women in Science – Color

March 8, 2017

The theme for this year’s International Women’s Day is #BeBoldForChange. In this light, we’d like to celebrate some of the brilliant women in science who are boldly working to improve the health of women and their families: Gerneiva Parkinson, a 4th year... Read More