Putting Ovarian Self Awareness in Action™ with Bright Pink®

September 1, 2017

Bright Pink is a national nonprofit focused on the prevention and early detection of breast and ovarian cancer. Together with Color, we’re empowering women to know their ovarian cancer risk and how to manage their ovarian health proactively. Be #OvarianSelfAware today at... Read More

Color’s August Newsletter, Spectrum – Color

August 30, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health and wellness, genetics, and cancer and heart health. If you found this information interesting, sign up for our monthly Health Notes here. Health &... Read More

Color For All: Bringing Genetic Testing to Everyone Who Needs It

August 10, 2017

Color has always been committed to broadening access to genetic testing. When we first launched our test for hereditary breast and ovarian cancer risk in 2015, we also launched the Every Woman Program, which provides access to free genetic testing for those in financial need.... Read More

Making ordering with insurance faster and more transparent

August 10, 2017

For providers and patients who want insurance coverage for genetic testing, getting a clear answer can be difficult. Providers have to research and remember nuanced medical policy details, fill out lengthy benefits investigation paperwork, and then wait several days for an... Read More

Color’s July Newsletter, Spectrum – Color

August 10, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness You Know... Read More

How genetic testing saved my life and brought me to Color

August 10, 2017

My daughter Diya and me Note: Parul Somani is an employee at Color. Here is her story of what led her to join Color to help others. I was 38 weeks pregnant when I felt the lump. I could only feel it lying down, but it felt somewhat hard, shaped like a small pea.... Read More

Happy National Twins Day (from both of us)! – Color

August 10, 2017

Our twin clients Pam & Randy both love music and art When people find out I have a twin, they usually ask, “What’s it like having a twin?” It’s always both easy and difficult to answer. On the simplest level, having a twin is like having a sister... Read More

Announcing Color’s Hereditary High Cholesterol Test

August 10, 2017

Are you familiar with Familial Hypercholesterolemia? Neither are most people, and that’s a big problem. Today, here at Color, we’re happy to be taking a big step toward addressing that. As medical costs soar, the healthcare world is undergoing a transformation from... Read More

Towards a more diverse Color – Color

July 20, 2017

Color Team, March 2017 At Color we believe in the principle of health equity: the idea that every person deserves the same level of service and access to the tools, resources and information that help them achieve their optimal health. Reaching these goals means building a... Read More

Color’s June Newsletter, Spectrum – Color

June 29, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to... Read More

Happy Men’s Health Week – Color

June 13, 2017

You probably know this Sunday is Father’s Day (and if you didn’t, you’re welcome). But did you know that in 1994 Congress declared the week prior to Father’s Day Men’s Health Week, with the goal of increasing awareness and treatment of... Read More

Color Comes to New York – Color

June 5, 2017

At Color we’re proud that our genetics laboratory meets the most stringent clinical standards. In 2015 we received a certificate of accreditation from the College of American Pathologists (CAP) and a Clinical Laboratory Improvements Amendments (CLIA) certification.... Read More

Color’s May Health Notes – Color

May 30, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Prioritizing These... Read More

Color’s December Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness 13 Habits To Adopt In... Read More

Color’s February Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to Fall Asleep... Read More

Color’s March Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Sleeping Well Feels... Read More

Color’s April Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness You Asked: How Many... Read More

A big step forward in helping people understand their genes

May 22, 2017

At Color our goal is to make clinical-grade genetic testing available for everyone. Today we’re excited to announce a big step toward that goal: starting June 15th, Color will begin accepting insurance for patients who meet their health plans’ coverage... Read More

Health Is Relative: Introducing Our Shared Family History Tool

May 12, 2017

We all inherit countless traits, from physical characteristics like hair color and facial features to less visible ones like caffeine tolerance and the tendency to sneeze at bright lights. Since health conditions like cancer may also be passed down through families, knowing your... Read More

Happy National DNA Day

April 25, 2017

On April 25th, 1953, a group of scientists including James Watson, Francis Crick, Maurice Wilkins, and Rosalind Franklin published simultaneous articles revealing the double-helix shape of the DNA molecule. Eighty-four years later, most people still know very little about what... Read More