Scientific Breakthroughs in DNA Sequencing – Color

February 27, 2017

It took billions of dollars and 13 years to sequence the first human genome, but technological advancements in sequencing have outpaced Moore’s law for the last decade. How is that possible? We take a look at the scientific breakthroughs that got DNA sequencing to where... Read More

Families Share their Genetics Journeys – Color

February 16, 2017

We often hear from families who share that Color has empowered them to take control of their health. For the first time in their lives, people and their healthcare providers are using the information in their genes to truly personalize their healthcare and inform how they take... Read More

Between 30–50% of cancers can be prevented

February 12, 2017

February is National Cancer Prevention Month. According to the World Health Organization, 30–50% of cancer cases can be prevented through adopting healthy lifestyle choices and reducing risk factors. This is a great time to renew your New Year’s resolutions to make healthy... Read More

World Cancer Day – Color

February 4, 2017

Cancer is one of the most pressing healthcare problems of our time. 14 million people are diagnosed with cancer each year and the World Health Organization estimates that this number will increase to 22 million in the next two decades. World Cancer Day is an opportunity for us... Read More

Celebrate Family History Day This Thanksgiving – Color

January 17, 2017

With Thanksgiving approaching, many of us are looking forward to spending quality time with our family. Did you know that Thanksgiving is also National Family History Day? This year, take advantage of having the entire family together and start a conversation about your family... Read More

Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

When it comes to cancer, we have so much to learn

December 14, 2016

For many years, we’ve thought of cancer as one general disease. New research is beginning to show that cancer is many different diseases, and there are even many sub-types within each type of cancer (like breast cancer). This is causing a major shift in perspective across the... Read More

How We Can Design Better Healthcare – Color

November 30, 2016

Design principles can be put to work to create better products and experiences in an industry where they will have the greatest human... Read More

Color Genomics Receives Certificate of Accreditation from the College of American Pathologists (CAP)

November 30, 2016

Color Genomics has received a certificate of accreditation from the College of American Pathologists (CAP) following inspection of our clinical laboratory facility in Burlingame, CA. In order to receive CAP accreditation, a laboratory must demonstrate that it operates with the... Read More

Building a Colorful Culture – Color

November 30, 2016

Today, we’re proud to announce that Color Genomics will join the White House and other technology companies in an effort to create a more diverse workforce. Specifically, we pledge to: Implement and publish company-specific goals to recruit, retain, and advance diverse... Read More

First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

This October, Celebrate Those Who Inspire You – Color

November 30, 2016

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s... Read More

Fixing Healthcare from the Outside: Why This M.D. Returned to Silicon Valley

November 30, 2016

I’m a molecular pathologist, which is a really nerdy kind of physician who specializes in operating high complexity nucleic acid testing laboratories and the interpretation of patient results. (Yeah, that’s really a job.) I went to medical school at Stanford in the... Read More

Color Collaborates with Pink Hope to Make Genetic Testing More Accessible

November 30, 2016

Color’s mission is to make genetic testing more accessible. To that end, we’re excited to collaborate with Pink Hope as they launch Australia’s most affordable genetic testing grant program for women at risk of developing breast and/or ovarian cancer in... Read More

Diversity Is In Our DNA – Color

November 30, 2016

At Color, we believe that diversity is an important part of who we are and what we do as a company. Our mission is to democratize access to genetic testing and empower people with actionable genetic information. To do this, we must have diverse voices and backgrounds at our... Read More

Introducing Color Kits in Healthcare Providers’ Offices

November 30, 2016

Simple and convenient. Those are the words that we use to describe our favorite products in our everyday lives. At Color, one of our top priorities is to build simple and convenient tools for healthcare providers so that they can efficiently get the genetic information they need... Read More

Knowledge is Power: Beverly Sons Shares Her Story on Her Battle with Cancer

November 30, 2016

Beverly Sons Reflects on The Importance of Family and Genetic Information During Her Battle with Cancer Cancer touches everyone. One in three people will hear the words, “you have cancer” in their lifetime and many of us have lost loved ones to the disease. In all... Read More

Knowledge is Power: Genetic Information Enables Maggie to be Proactive about Her Health

November 30, 2016

“You don’t have to wait until you have somebody in your family who has cancer or people are getting sick. You can actually deal with it in a more proactive way.” — Maggie Lynch Every day, we hear from individuals who have used Color and are grateful... Read More

Channeling The Hacker Way – Color

November 30, 2016

We have big dreams and ambitious plans. We want to push the state of the art in health and genetics, and we need broad, crazy moonshot product ideas to get us there. How do we find those ideas? We’ve always been inspired by 20% time at Google and 3M as well as hack weeks... Read More