skip to content

News & Articles

This October, Celebrate Those Who Inspire You – Color

Othman Laraki

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad

October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s also a time to celebrate those who inspire us and make us stronger.

Color is launching two ways to celebrate Breast Cancer Awareness month and help more people access genetic information.

  • During the month of October, receive a $25 discount on the Color Test. To receive the discount, simply visit and click “get started.”
  • On social media, share your #PinkSquad — your family, friends, colleagues and mentors who inspire and give you strength. Just tag your Tweets, Instagram photos and Facebook posts. Every week, Color will offer complimentary tests to the squad with the most likes.

Color will donate $1 to the Every Woman Program for each of the first 10,000 #PinkSquad posts.

This Breast Cancer Awareness Month, we hope that you find inspiration and strength in your own #PinkSquad and in the shared photos from our community.

You can join the #PinkSquad conversation here or check out the details on both programs below.

#PinkSquad Details: The contest will run from 10/3/16 at 11am (PT) — 10/31/16 at 7pm (PT). The odds of winning will depend on the number of entrants and number of “likes”. The approximate retail value of prize is $275. Color will donate $1 for each post for the first 10,000 for every submission tagged with #PinkSquad to our Every Woman Program. Sponsor Name: Color Genomics;

Disclaimer: Open to legal residents of the US (except AZ, NY, and RI). Must be 18 years old or older to participate. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. To receive the genetic testing portion of the prize, you will need to submit a physician’s order from your doctor. Further restrictions may apply.


COVID-19 Testing to Essential Biotech Workers | New England Biolabs and Color Partnership


Color's Software Facilitating a Significant COVID-19 Testing Increase in California