Color Comes to New York – Color

June 5, 2017

At Color we’re proud that our genetics laboratory meets the most stringent clinical standards. In 2015 we received a certificate of accreditation from the College of American Pathologists (CAP) and a Clinical Laboratory Improvements Amendments (CLIA) certification.... Read More

Color’s May Health Notes – Color

May 30, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Prioritizing These... Read More

Color’s December Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness 13 Habits To Adopt In... Read More

Color’s February Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to Fall Asleep... Read More

Color’s March Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness Sleeping Well Feels... Read More

Color’s April Health Notes – Color

May 26, 2017

Color’s monthly Health Notes help you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness You Asked: How Many... Read More

A big step forward in helping people understand their genes

May 22, 2017

At Color our goal is to make clinical-grade genetic testing available for everyone. Today we’re excited to announce a big step toward that goal: starting June 15th, Color will begin accepting insurance for patients who meet their health plans’ coverage... Read More

Health Is Relative: Introducing Our Shared Family History Tool

May 12, 2017

We all inherit countless traits, from physical characteristics like hair color and facial features to less visible ones like caffeine tolerance and the tendency to sneeze at bright lights. Since health conditions like cancer may also be passed down through families, knowing your... Read More

Celebrating 2 years of service – Color

April 21, 2017

Like millions of families around the world, many members of the Color team have lost loved ones to cancer and agonized over what could have been done differently. These questions led to the creation of Color, and our goal of making it possible for everyone to understand their... Read More

Don’t Forget About the Colon! – Color

March 24, 2017

When Color launched their first test in April 2015, it included 19 genes for hereditary breast and ovarian cancer. People were really excited about it, but one nurse practitioner kept asking us to add more genes, particularly those for hereditary colon cancer. She was so... Read More

Advancing Science Together: Color for Research and the Color Research Grant

March 22, 2017

There is an emerging consensus that when research investigators obtain genomic data from study participants, there is an ethical responsibility to inform at-risk individuals about preventable genetic disorders discovered during the course of the study. However, there are several... Read More

We are much more similar than we are different – Color

March 14, 2017

Although recent world events may seem to highlight our differences, we believe that it is important to embrace the things that make us similar. When you look beyond the surface, we are much more similar than we are different. In fact, we are all 99.9% genetically identical.... Read More

Color goes to Canada – Color

March 9, 2017

Today, Color is partnering with Dynacare to make genetic testing more accessible for millions of Canadians. The Color Test is physician ordered, analyzes 30 genes related to the most common hereditary cancers and includes board-certified genetic counseling. Dynacare, one of... Read More

Bold Women in Science – Color

March 8, 2017

The theme for this year’s International Women’s Day is #BeBoldForChange. In this light, we’d like to celebrate some of the brilliant women in science who are boldly working to improve the health of women and their families: Gerneiva Parkinson, a 4th year... Read More

Scientific Breakthroughs in DNA Sequencing – Color

February 27, 2017

It took billions of dollars and 13 years to sequence the first human genome, but technological advancements in sequencing have outpaced Moore’s law for the last decade. How is that possible? We take a look at the scientific breakthroughs that got DNA sequencing to where... Read More

Families Share their Genetics Journeys – Color

February 16, 2017

We often hear from families who share that Color has empowered them to take control of their health. For the first time in their lives, people and their healthcare providers are using the information in their genes to truly personalize their healthcare and inform how they take... Read More

World Cancer Day – Color

February 4, 2017

Cancer is one of the most pressing healthcare problems of our time. 14 million people are diagnosed with cancer each year and the World Health Organization estimates that this number will increase to 22 million in the next two decades. World Cancer Day is an opportunity for us... Read More

Celebrate Family History Day This Thanksgiving – Color

January 17, 2017

With Thanksgiving approaching, many of us are looking forward to spending quality time with our family. Did you know that Thanksgiving is also National Family History Day? This year, take advantage of having the entire family together and start a conversation about your family... Read More

Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

How We Can Design Better Healthcare – Color

November 30, 2016

Design principles can be put to work to create better products and experiences in an industry where they will have the greatest human... Read More