Color featured on The Today Show: ‘It saved my life’

Ben Kobren
February 26, 2020

This morning, we were honored to be featured on NBC’s TODAY in a segment that highlighted how our partnership with Jefferson Health helped operating room nurse Abby O’Connell discover a life-threatening heart condition, enabling her to work with physicians to take swift preventive action. Abby sat down with Al Roker and Natalie Morales to share how Color’s clinical genetic testing services “saved her life.” While most won’t receive results that lead to a life-changing diagnosis, Color can provide genetic risk information to help you and your doctor develop a personalized screening and prevention plan. The Color and Jefferson Health collaboration illustrates how clinical genetics can be a powerful preventive tool and a critical component of precision medicine and the future of data-driven healthcare. Watch more:

Our partnership with Jefferson Health began in October 2018. Jefferson provides free access to Color’s clinical genomics services to all 32,000 employees. More than 4,000 Jefferson employees signed up for Color in the first week alone. The health system selected Color as a partner because the technology is easy for employees to access, provides useful information to patients and physicians, includes access to board-certified genetic counselors and–most importantly–links results and counseling to each employee’s healthcare provider, meaning they can take real action. Today, nearly 12,000 Jefferson Health employees have signed up for Color and are taking advantage of actionable genetic results that can potentially change their lives. Watch why Jefferson Health chose Color:

“We started our involvement with Color based on a deep commitment to do the right thing for the health of our own employees,” said Stephen K. Klasko, MD, MBA, president and CEO at Jefferson Health. “We know that precision medicine, based on a personal risk analysis thanks to genomics, can help individuals predict risk, but also can help physicians develop the right care plans. We knew we had to offer that to the 32,000 people who work with us.”

If you are an individual interested in trying Color, learn more about taking Color’s genetic test.

If you are a benefits manager interested in offering Color to your company’s employees, learn more about Color for Employers.

If you are a health organization interested in partnering with Color, learn more about Color for Health Systems.

About Color
Color powers precision healthcare through cutting-edge technology. Color makes data-driven health programs such as clinical genetics accessible, convenient, and cost-effective for everyone. Color partners with leading health systems, premier employers, and national health initiatives around the world including the million-person All of Us Research Program by the National Institutes of Health. For more information about Color, visit www.color.com.