Mammograms: How Often and When Should I Start? – Color

October 31, 2018

Could this topic get any more perplexing? There are conflicting guidelines, confusing news headlines, and depending on which doctor you talk to, you might hear different things. What’s a girl to do? Mammograms are extremely important for all women, as they allow doctors to find cancers before they can be felt and before there... Read More

June 7, 2018

When the FDA authorized the first direct-to-consumer (DTC) BRCA test in March, they did so with the caveat that any positive test result requires confirmation and genetic counseling before it can be used to inform medical treatment.... Read More

June 6, 2018

As someone who is adopted, Marissa has always been curious about her genetic background. So when she learned that her employer was offering Color’s Hereditary Cancer Test as a complimentary benefit to employees, she saw it as a... Read More

May 21, 2018

For several years, I followed Color from afar. I’ve worked in the employee benefits industry for nearly twenty years, but I’d never been very aware of genetic testing. I thought of it as a futuristic concept, not something... Read More

Honoring Mother’s Day – Color

May 11, 2018

Losing my mom to breast cancer at age seven most certainly had a profound impact on my life, and I’m still discovering all the ways it has shaped the woman I am today. For one, it brought me to my dream job, Color. (More on that later.) If you’re reading this, chances are... Read More

Top 3 questions to ask when considering taking a BRCA test

March 30, 2018

When considering a genetic test to learn your risk for hereditary cancer, it’s important to consider a few factors when choosing the right test for you. Here are three essential questions to ask when weighing the choices: Is the test comprehensive? Does the test cover the full... Read More

Alan Blassberg, director and producer, shares the male perspective on BRCA and breast cancer

January 12, 2018

We’re excited to talk to Alan Blassberg who directed and produced the documentary: “Pink & Blue: Colors of Hereditary Cancer.” In 2004, Alan launched his own production company, First Prize Productions. Pink & Blue is his first documentary... Read More

Helping providers use genetics to help patient families

November 14, 2017

One of the most beneficial aspects of clinical-grade genetic testing is its actionability. Testing results can help enable providers and patients to develop individualized screening and risk management plans to manage patient health. But it’s easy to forget how this... Read More

Honoring our Genetic Counselors on GC Awareness Day

November 9, 2017

Happy Genetic Counselor Awareness Day! Today is the first such day ever, introduced by the National Society of Genetic Counselors to help raise awareness of our profession and greater understanding of our roles. Genetic counselors are professionals who have specialized education... Read More

Angela Benton shares her inspirational breast cancer journey in conversation with Vanessa De Luca

October 30, 2017

This Breast Cancer Awareness Month, Vanessa De Luca, editor-in-chief of Essence Magazine, has an empowering conversation with Angela Benton about her inspirational breast cancer story. Angela Benton is a pioneer, a businesswoman, a cancer survivor, and a mother of three. She... Read More

Celebrating Those Who Inspire Us – Color

October 2, 2017

October marks the beginning of Breast Cancer Awareness Month. Breast cancer, the most common cancer among women in the US, has impacted the lives of far too many loved ones. This month communities come together to raise awareness of breast cancer risks and the value of... Read More

Full Transcript: Lindsay Avner, Founder and CEO of Bright Pink, on Sequenced

September 25, 2017

On this episode of Sequenced, we talk to Lindsay Avner, Founder and CEO of Bright Pink. Lindsay underwent genetic testing at age 22. The test revealed she carried a mutation on the BRCA1 gene. At 23, she became the youngest woman in the U.S. to undergo a risk-reducing double... Read More

Full Transcript: Cancer previvorship with Paige More, her mother, and Abby Cuffey of Woman’s Day

September 25, 2017

Paige More (AKA ‘Paige Previvor’) and her mother Robin speak with Abby Cuffey of Woman’s Day about Paige’s experience testing positive for the BRCA1 gene mutation at age 24, and what being a previvor means to her and her family. You can also follow... Read More

SAP partners with Color to help employees be proactive about their health

September 20, 2017

We’re thrilled to announce a new partnership with SAP that provides eligible SAP benefit-covered employees and their family members with confidential access to Color’s Hereditary Cancer Test. Color’s clinical-grade test sheds light on one’s genetic risk for common... Read More

How genetic testing saved my life and brought me to Color

August 10, 2017

My daughter Diya and me Note: Parul Somani is an employee at Color. Here is her story of what led her to join Color to help others. I was 38 weeks pregnant when I felt the lump. I could only feel it lying down, but it felt somewhat hard, shaped like a small pea.... Read More

Happy National Twins Day (from both of us)! – Color

August 10, 2017

Our twin clients Pam & Randy both love music and art When people find out I have a twin, they usually ask, “What’s it like having a twin?” It’s always both easy and difficult to answer. On the simplest level, having a twin is like having a sister... Read More

Color Comes to New York – Color

June 5, 2017

At Color we’re proud that our genetics laboratory meets the most stringent clinical standards. In 2015 we received a certificate of accreditation from the College of American Pathologists (CAP) and a Clinical Laboratory Improvements Amendments (CLIA) certification.... Read More

Color and UCSF joint study identifies genetic mutations previously undetected by earlier forms of testing

April 4, 2017

We are honored today to announce the publication of a collaborative study by University of California San Francisco (UCSF) and Color in the journal Breast Cancer Research and Treatment. Color teamed up with clinicians and scientists from the UCSF Cancer Genetics and Prevention... Read More

Bold Women in Science – Color

March 8, 2017

The theme for this year’s International Women’s Day is #BeBoldForChange. In this light, we’d like to celebrate some of the brilliant women in science who are boldly working to improve the health of women and their families: Gerneiva Parkinson, a 4th year... Read More

This October, Celebrate Those Who Inspire You – Color

November 30, 2016

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s... Read More