Mobilizing Color’s Infrastructure in Response to the COVID-19 Crisis

March 31, 2020

As the magnitude of the COVID-19 crisis became clear, we mobilized Color to contribute our clinical testing infrastructure and services to support the emergency response. Three weeks ago, Color began repurposing services that we have used to scale population genetics to increase access to COVID-19 testing in three areas, which we hope can help... Read More

June 6, 2018

“Genetic counseling is essential to the communication of results, and by doing it in an efficient way, the barrier of cost is a thing of the past.” I attended my first National Society of Genetic Counselors (NSGC) Annual... Read More

February 16, 2017

We often hear from families who share that Color has empowered them to take control of their health. For the first time in their lives, people and their healthcare providers are using the information in their genes to truly personalize... Read More

January 17, 2017

With Thanksgiving approaching, many of us are looking forward to spending quality time with our family. Did you know that Thanksgiving is also National Family History Day? This year, take advantage of having the entire family together and... Read More

Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

Color Collaborates with Pink Hope to Make Genetic Testing More Accessible

November 30, 2016

Color’s mission is to make genetic testing more accessible. To that end, we’re excited to collaborate with Pink Hope as they launch Australia’s most affordable genetic testing grant program for women at risk of developing breast and/or ovarian cancer in... Read More

Knowledge is Power: Beverly Sons Shares Her Story on Her Battle with Cancer

November 30, 2016

Beverly Sons Reflects on The Importance of Family and Genetic Information During Her Battle with Cancer Cancer touches everyone. One in three people will hear the words, “you have cancer” in their lifetime and many of us have lost loved ones to the disease. In all... Read More

Knowledge is Power: Genetic Information Enables Maggie to be Proactive about Her Health

November 30, 2016

“You don’t have to wait until you have somebody in your family who has cancer or people are getting sick. You can actually deal with it in a more proactive way.” — Maggie Lynch Every day, we hear from individuals who have used Color and are grateful... Read More

Channeling The Hacker Way – Color

November 30, 2016

We have big dreams and ambitious plans. We want to push the state of the art in health and genetics, and we need broad, crazy moonshot product ideas to get us there. How do we find those ideas? We’ve always been inspired by 20% time at Google and 3M as well as hack weeks... Read More

What Men Need To Know About Prostate Cancer – Color

November 30, 2016

by Taylor Sittler, co-founder and chief scientific officer New studies suggest a man’s risk of prostate cancer may be heavily influenced by specific genetic changes, called mutations, previously linked to breast and ovarian cancer in women. These studies identified some... Read More

#Reasons2StandUp to Cancer – Color

November 30, 2016

Today marks the fifth fundraising telecast of Stand Up To Cancer. Stand Up To Cancer’s work enables the best and brightest to collaborate on “Dream Teams” to share their expertise and accelerate the process of finding better ways to treat cancer. In honor of... Read More

The New Era of Genetic Testing – Color

November 30, 2016

“Genetic testing has entered a new era and our older paradigms are no longer sufficient.” That’s the context for a new study in the journal Oncology, “What’s New in Genetic Testing for Cancer Susceptibility?” While covering a range of... Read More

Nurse Navigators: Excellent Partners for Genetic Counselors

November 30, 2016

I recently attended the 7th annual Academy of Oncology Nurse & Patient Navigators (AONN) conference and presented a poster at the conference. It was a jam-packed meeting focusing on all areas of oncology nurse navigation and survivorship. Many of the attendees expressed an... Read More

Knowledge is Power: How Genetic Testing Helped Ellen Make Better Health Decisions

November 30, 2016

“I think every cancer survivor probably has the same concerns — that the cancer might come back or another cancer might occur and how do you deal with it if it does. Realizing this was a possibility I thought that the genetic testing results, whatever they might... Read More

Christy’s Story on the Importance of Family and Genetic Testing

November 30, 2016

“This is something to take and run with. I don’t want my children to go through what I had to go through with my father. I just want them to get the most out of life.” Every day, we hear how genetic testing for hereditary cancer risk has helped people and... Read More

Prostate cancer is one of the most important health issues for men

November 11, 2016

About 1 in every 7 men in the US will develop prostate cancer in his lifetime. While most prostate cancers grow slowly, some can grow and spread quickly. There are a number of things you can do to be proactive about your risk. What can you do? Talk to your healthcare provider... Read More

Knowledge is Power: How Genetic Information Gives Brian The Time and Ability to Make Health Decisions

August 24, 2016

“If we can have the information at our fingertips, wouldn’t we want it that way?” — Brian Frank Our Knowledge is Power Series shares personal stories of individuals who were motivated to learn their genetic risks of developing hereditary cancer. Some... Read More