First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

This October, Celebrate Those Who Inspire You – Color

November 30, 2016

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s... Read More

Fixing Healthcare from the Outside: Why This M.D. Returned to Silicon Valley

November 30, 2016

I’m a molecular pathologist, which is a really nerdy kind of physician who specializes in operating high complexity nucleic acid testing laboratories and the interpretation of patient results. (Yeah, that’s really a job.) I went to medical school at Stanford in the... Read More

Color Collaborates with Pink Hope to Make Genetic Testing More Accessible

November 30, 2016

Color’s mission is to make genetic testing more accessible. To that end, we’re excited to collaborate with Pink Hope as they launch Australia’s most affordable genetic testing grant program for women at risk of developing breast and/or ovarian cancer in... Read More

Diversity Is In Our DNA – Color

November 30, 2016

At Color, we believe that diversity is an important part of who we are and what we do as a company. Our mission is to democratize access to genetic testing and empower people with actionable genetic information. To do this, we must have diverse voices and backgrounds at our... Read More

Introducing Color Kits in Healthcare Providers’ Offices

November 30, 2016

Simple and convenient. Those are the words that we use to describe our favorite products in our everyday lives. At Color, one of our top priorities is to build simple and convenient tools for healthcare providers so that they can efficiently get the genetic information they need... Read More

Addressing Racial Disparity in Genetic Testing

August 18, 2016

While our understanding of cancer genetics has advanced since the discovery of the BRCA1 and BRCA2 genes in the mid-1990s, the majority of genetics data has been collected from individuals in the Caucasian and European populations. For example, in the Exome Aggregation... Read More