From tomatoes to T cells: the year in health tech amazement, genetic and otherwise

December 21, 2017

It’s been quite a year in the world of health tech. As we count down toward New Year’s and try to imagine 2018, here’s a quick look at the innovation this past year at the intersection of technology and healthcare. 2017 saw the first video game found to help... Read More

Conversation with Evan Goldberg on preventing and curing BRCA cancers

December 15, 2017

We sat down with Evan Goldberg, the Charmain, President, and Director of the BRCA Foundation, to discuss his personal experience with the BRCA mutation and the motivation for launching a foundation dedicated to accelerating researching and fostering collaboration to prevent and... Read More

Color’s November Newsletter, Spectrum – Color

November 30, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health and wellness, genetics, and cancer and heart health. If you found this information interesting, sign up for our monthly Health Notes here. Health &... Read More

This Thanksgiving, Celebrate Family Health History Day

November 20, 2017

When Thanksgiving comes around, we often focus on the “thanks.” Americans use the holiday as an opportunity to contemplate why they are blessed. But, because Thanksgiving is also National Family Health History Day, it’s important to also focus on the... Read More

Working together to prevent pancreatic cancer – Color

November 13, 2017

Pancreatic cancer isn’t one of the more common cancers; only about 1 out of every 66 people develop it in their lifetime, but it’s one of the most deadly. This disease usually isn’t detected until it’s too late for treatment options to be effective,... Read More

Discovering FH: the medical secret of art history’s most enigmatic subject

November 3, 2017

About 1.3 million Americans have familial hypercholesterolemia (FH), a lifelong genetic condition that causes very high cholesterol levels and greatly increases the risk of cardiovascular disease. The good news is that FH is easily treatable. The bad news is that very few of... Read More

Working together to find a cure for prostate cancer

November 2, 2017

Every year almost 180,000 American men are diagnosed with prostate cancer and at least 26,000 die from the disease, making it one of the most common and deadly cancers among men.¹ But when prostate cancer is diagnosed and treated early, survival rates are high. And only some... Read More

Color’s BRCA Test: affordable, accessible, ready to save lives

October 5, 2017

For hundreds of years doctors have known that breast cancer can run in families, but not why or how. Then in 1990, Dr. Mary-Claire King and her team published a paper proving the existence of a gene whose mutations cause increased risk for the disease. We now know that this... Read More

Celebrating Those Who Inspire Us – Color

October 2, 2017

October marks the beginning of Breast Cancer Awareness Month. Breast cancer, the most common cancer among women in the US, has impacted the lives of far too many loved ones. This month communities come together to raise awareness of breast cancer risks and the value of... Read More

The Dream Team you haven’t heard about

September 26, 2017

At Color, our belief that genetic testing should be, and can be, affordable and accessible applies to our approach to research partnerships, along with everything else. That’s why we’re proud to announce our collaboration with a Stand Up to Cancer Dream Team for the MAGENTA... Read More

Full Transcript: Dr. Carlos Bustamante, Professor of Biomedical Data Science and Genetics at Stanford, on Sequenced

September 25, 2017

Dr. Carlos Bustamante, Professor of Biomedical Data Science and Genetics at Stanford and MacArthur Fellow, shares his insights on population genetics and analyzing genome-wide patterns of variation to address fundamental questions in biology, anthropology, and medicine.... Read More

American Cancer Society: Dr. Brawley and Dr. Len, Chief Medical Officer and Deputy Chief Medical Officer, on Sequenced

September 25, 2017

On this special episode of Sequenced, Dr. Brawley and Dr. Len, Chief Medical Officer and Deputy Chief Medical Officer, of the American Cancer Society join us to discuss the newsworthiness of cancer research, cancer prevention strategies, and the future of healthcare. Our... Read More

Putting Ovarian Self Awareness in Action™ with Bright Pink®

September 1, 2017

Bright Pink is a national nonprofit focused on the prevention and early detection of breast and ovarian cancer. Together with Color, we’re empowering women to know their ovarian cancer risk and how to manage their ovarian health proactively. Be #OvarianSelfAware today at... Read More

Color For All: Bringing Genetic Testing to Everyone Who Needs It

August 10, 2017

Color has always been committed to broadening access to genetic testing. When we first launched our test for hereditary breast and ovarian cancer risk in 2015, we also launched the Every Woman Program, which provides access to free genetic testing for those in financial need.... Read More

Making ordering with insurance faster and more transparent

August 10, 2017

For providers and patients who want insurance coverage for genetic testing, getting a clear answer can be difficult. Providers have to research and remember nuanced medical policy details, fill out lengthy benefits investigation paperwork, and then wait several days for an... Read More

Happy National Twins Day (from both of us)! – Color

August 10, 2017

Our twin clients Pam & Randy both love music and art When people find out I have a twin, they usually ask, “What’s it like having a twin?” It’s always both easy and difficult to answer. On the simplest level, having a twin is like having a sister... Read More

Announcing Color’s Hereditary High Cholesterol Test

August 10, 2017

Are you familiar with Familial Hypercholesterolemia? Neither are most people, and that’s a big problem. Today, here at Color, we’re happy to be taking a big step toward addressing that. As medical costs soar, the healthcare world is undergoing a transformation from... Read More

Color’s June Newsletter, Spectrum – Color

June 29, 2017

Color’s monthly newsletter, Spectrum, helps you stay up to date on living a healthy life with the latest in health & wellness, genetics, and cancer. If you found this information interesting, sign up for our monthly Health Notes here. Health & Wellness How to... Read More

A big step forward in helping people understand their genes

May 22, 2017

At Color our goal is to make clinical-grade genetic testing available for everyone. Today we’re excited to announce a big step toward that goal: starting June 15th, Color will begin accepting insurance for patients who meet their health plans’ coverage... Read More

Happy National DNA Day

April 25, 2017

On April 25th, 1953, a group of scientists including James Watson, Francis Crick, Maurice Wilkins, and Rosalind Franklin published simultaneous articles revealing the double-helix shape of the DNA molecule. Eighty-four years later, most people still know very little about what... Read More