Genetics 101: Understanding the basics of genetics

January 7, 2020

By now, you’ve probably heard of genetic testing, even if it wasn’t something you learned about in school. With so many options now available, it’s important to understand the basic components of what is being tested and how to make sense of the results you receive. With the start of the new year, we... Read More

June 20, 2019

At Color we are using data-driven healthcare to make it easier for institutions to efficiently and effectively serve large populations. Our work with one of Philadelphia’s largest employers, Thomas Jefferson University and Jefferson... Read More

December 18, 2018

Color has always placed a high value on genetic counselors (GCs) and the services they provide, as evident by the fact that every Color test includes genetic counseling sessions and support. Here at Color, we are fortunate to have an... Read More

December 7, 2018

Dr. Etkin-Kramer (left) and Dana Greenwald (right) The doctor-patient relationship is often thought of as a thing of the past. Most of us live very busy lives and spending time discussing our health with our physician is not always our top... Read More

Welcome to the new Color – Color

September 27, 2018

Introducing medication response genetics and... Read More

What to know for Ovarian Cancer Awareness Month – Color

September 24, 2018

How do genes impact ovarian cancer risk? As a genetic counselor, it can be difficult to explain to someone when they should have genetic testing. Cancer is so common; it seems like almost everyone has it somewhere in their family. While ovarian cancer can be rare, the guidelines... Read More

“I just tested positive. Does my partner need testing?”

August 27, 2018

If you receive a positive genetic test result for a hereditary cancer gene, one of the most important things that you can do is share this information with close relatives such as siblings, parents, and children. These family members may have a 50% risk to carry the same... Read More

Color Around The Globe – Color

August 6, 2018

At the opening plenary session of the Human Genetics Society of Australia here in Sydney, Daniel MacArthur from the Broad Institute suggested that every possible genetic variant that is compatible with life likely exists right now, in today’s population. The main... Read More

The future of genetic counseling is in technology

July 31, 2018

As demand for genetic testing skyrockets, one of the hardest challenges we face is growing and innovating to make sure genetic counseling remains available for those who need it. Genetic counseling, the process of helping people understanding genetic testing and make the... Read More

Supporting patients left in limbo by DTC BRCA genetic testing

June 7, 2018

When the FDA authorized the first direct-to-consumer (DTC) BRCA test in March, they did so with the caveat that any positive test result requires confirmation and genetic counseling before it can be used to inform medical treatment. Historically, insurance will only cover BRCA... Read More

My journey, from breast cancer to Color – Color

May 21, 2018

For several years, I followed Color from afar. I’ve worked in the employee benefits industry for nearly twenty years, but I’d never been very aware of genetic testing. I thought of it as a futuristic concept, not something the average person could afford, or the... Read More

Why Color? – Color

May 14, 2018

Okay, so if you’re reading this, it is highly likely that someone has reached out to you about a job at Color. Color truly is an amazing life and career changing experience. I’m not a rah-rah kind of person, nor am I salesperson. Please read my 6 points of evidence... Read More

How Can a Genetic Counselor Help You? – Color

April 25, 2018

April 25, 2018 marks the 15th Annual DNA Day, which celebrates the successful completion of the Human Genome Project back in 2003. One year later, I graduated with my degree in Genetic Counseling and began working as a genetic counselor specializing in hereditary cancer risk. I... Read More

Families Share their Genetics Journeys – Color

February 16, 2017

We often hear from families who share that Color has empowered them to take control of their health. For the first time in their lives, people and their healthcare providers are using the information in their genes to truly personalize their healthcare and inform how they take... Read More

Celebrate Family History Day This Thanksgiving – Color

January 17, 2017

With Thanksgiving approaching, many of us are looking forward to spending quality time with our family. Did you know that Thanksgiving is also National Family History Day? This year, take advantage of having the entire family together and start a conversation about your family... Read More

Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

When it comes to cancer, we have so much to learn

December 14, 2016

For many years, we’ve thought of cancer as one general disease. New research is beginning to show that cancer is many different diseases, and there are even many sub-types within each type of cancer (like breast cancer). This is causing a major shift in perspective across the... Read More

First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

This October, Celebrate Those Who Inspire You – Color

November 30, 2016

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s... Read More