Between 30–50% of cancers can be prevented

February 12, 2017

February is National Cancer Prevention Month. According to the World Health Organization, 30–50% of cancer cases can be prevented through adopting healthy lifestyle choices and reducing risk factors. This is a great time to renew your New Year’s resolutions to make healthy... Read More

World Cancer Day – Color

February 4, 2017

Cancer is one of the most pressing healthcare problems of our time. 14 million people are diagnosed with cancer each year and the World Health Organization estimates that this number will increase to 22 million in the next two decades. World Cancer Day is an opportunity for us... Read More

Celebrate Family History Day This Thanksgiving – Color

January 17, 2017

With Thanksgiving approaching, many of us are looking forward to spending quality time with our family. Did you know that Thanksgiving is also National Family History Day? This year, take advantage of having the entire family together and start a conversation about your family... Read More

Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

When it comes to cancer, we have so much to learn

December 14, 2016

For many years, we’ve thought of cancer as one general disease. New research is beginning to show that cancer is many different diseases, and there are even many sub-types within each type of cancer (like breast cancer). This is causing a major shift in perspective across the... Read More

Building a Colorful Culture – Color

November 30, 2016

Today, we’re proud to announce that Color Genomics will join the White House and other technology companies in an effort to create a more diverse workforce. Specifically, we pledge to: Implement and publish company-specific goals to recruit, retain, and advance diverse... Read More

First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

Color Collaborates with Pink Hope to Make Genetic Testing More Accessible

November 30, 2016

Color’s mission is to make genetic testing more accessible. To that end, we’re excited to collaborate with Pink Hope as they launch Australia’s most affordable genetic testing grant program for women at risk of developing breast and/or ovarian cancer in... Read More

Knowledge is Power: Beverly Sons Shares Her Story on Her Battle with Cancer

November 30, 2016

Beverly Sons Reflects on The Importance of Family and Genetic Information During Her Battle with Cancer Cancer touches everyone. One in three people will hear the words, “you have cancer” in their lifetime and many of us have lost loved ones to the disease. In all... Read More

Knowledge is Power: Genetic Information Enables Maggie to be Proactive about Her Health

November 30, 2016

“You don’t have to wait until you have somebody in your family who has cancer or people are getting sick. You can actually deal with it in a more proactive way.” — Maggie Lynch Every day, we hear from individuals who have used Color and are grateful... Read More

The New Era of Genetic Testing – Color

November 30, 2016

“Genetic testing has entered a new era and our older paradigms are no longer sufficient.” That’s the context for a new study in the journal Oncology, “What’s New in Genetic Testing for Cancer Susceptibility?” While covering a range of... Read More

Nurse Navigators: Excellent Partners for Genetic Counselors

November 30, 2016

I recently attended the 7th annual Academy of Oncology Nurse & Patient Navigators (AONN) conference and presented a poster at the conference. It was a jam-packed meeting focusing on all areas of oncology nurse navigation and survivorship. Many of the attendees expressed an... Read More

Knowledge is Power: How Genetic Testing Helped Ellen Make Better Health Decisions

November 30, 2016

“I think every cancer survivor probably has the same concerns — that the cancer might come back or another cancer might occur and how do you deal with it if it does. Realizing this was a possibility I thought that the genetic testing results, whatever they might... Read More

Christy’s Story on the Importance of Family and Genetic Testing

November 30, 2016

“This is something to take and run with. I don’t want my children to go through what I had to go through with my father. I just want them to get the most out of life.” Every day, we hear how genetic testing for hereditary cancer risk has helped people and... Read More

Prostate cancer is one of the most important health issues for men

November 11, 2016

About 1 in every 7 men in the US will develop prostate cancer in his lifetime. While most prostate cancers grow slowly, some can grow and spread quickly. There are a number of things you can do to be proactive about your risk. What can you do? Talk to your healthcare provider... Read More

Knowledge is Power: How Genetic Information Gives Brian The Time and Ability to Make Health Decisions

August 24, 2016

“If we can have the information at our fingertips, wouldn’t we want it that way?” — Brian Frank Our Knowledge is Power Series shares personal stories of individuals who were motivated to learn their genetic risks of developing hereditary cancer. Some... Read More

Addressing Racial Disparity in Genetic Testing

August 18, 2016

While our understanding of cancer genetics has advanced since the discovery of the BRCA1 and BRCA2 genes in the mid-1990s, the majority of genetics data has been collected from individuals in the Caucasian and European populations. For example, in the Exome Aggregation... Read More