skip to content

Color in the News

Media coverage, news releases, TV and more.

CNN logo

CNN

CNN’s John King interviews Color CEO Othman Laraki about COVID-19 testing for the workforce

CNBC logo

CNBC

How a biotech CEO figured out COVID-19 testing for 50 companies with 12-hour turnaround times

Forbes logo

Forbes

NIH awards Color $4.6 million to provide genetic counseling for million-person study

Press

Color in the Media

Verywell Family
How to keep your kids and family safe from the Omicron COVID-19 variant

MedCity News
As genetic testing expands, evidence and awareness needed to spur adoption

Fortune
COVID-19 accelerated health care innovation, and it isn’t slowing down

San Francisco Chronicle
How a little-known Bay Area company helped root out the first omicron case in the U.S.

TechCrunch
Health tech startup Color raises $100M at a $4.6B valuation

MobiHealthNews
Population health platform Color nabs $100M

Bloomberg
Covid test startup Color Health CEO on Series E funding

Bloomberg
What happens to all those covid test sites after the pandemic

Sacramento Observer
Efforts to improve vaccine access continue

CNN
Why these families are jumping at the chance to get their kids vaccinated against Covid-19

Inland Edition
Caroline Savello discusses testing and vaccinations in California

Randi Zuckerberg Means Business
Risk Management

Crunchbase
Pandemic Pivot: These 3 health tech startups are case studies

San Francisco Chronicle
Some Bay Area hospitals return COVID tests results within an hour. Here’s why it’s not more common

STAT
Listen: A scientist-parent on heading back to school with Delta

Protocol
What’s a problem in health care that tech can’t solve?

CNN
Abbott warns of some constraints on Covid-19 home test supply as Delta surge leads to ‘unprecedented demand’

STAT
We know how to keep kids safe from Covid-19 in school. Now we need to do it.

Business Insider
Meet the 30 young leaders forging a new future for the healthcare industry in 2021

San Francisco Chronicle
Stanford among first universities requiring weekly coronavirus testing – even for vaccinated students

KCRA
New COVID vaccine clinic opens in Sacramento as hospitalizations increase

GenomeWeb
Healthcare providers adjust to anti-information blocking regulation impact on patient interactions

KTVU
As Delta variant spreads, vaccine outreach targets Bay Area communities of color

The Columbus Dispatch
Ohio schools for the blind, deaf pilot new COVID-19 testing program for children

Axios
Health companies get into the school reopening business

The Cincinnati Enquirer
LEAP Academy pilots new K-12 COVID-19 testing program for Gov. Mike DeWine

MedTech Dive
Thermo Fisher steps up K-12 COVID-19 testing as school districts look to safely reopen

Fast Company
World Changing Ideas 2021: Pandemic Response Finalists

ClinicalOMICs
More than 500 structural variants linked to hereditary cancer and cardiovascular disorders identified

San Francisco Business Times
40 Under 40 Class of 2021: Alicia Zhou, Color

GenomeWeb
Pathogenic germline structural variants may be missed by some testing approaches

Slate
The way we think about COVID testing is about to change

Fierce Healthcare
Color’s Alicia Zhou boosts testing, vaccines and healthcare infrastructure during COVID-19

Diagnostics World
Variants vs. lineages: How we track SARS-CoV-2 changes

The Boston Globe
Inside the state’s $3.3 million scramble to build a better vaccine website

STAT
Inside Color’s big — and highly bankrolled — pivot to public health tech

Business Insider
How 5 top DNA-testing companies like 23andMe and Color are shaping the next chapter of the genetics industry

KCBS
Interactive model puts school reopening plans to the test

San Francisco Business Times
Women Who Lead Influencers: Finding a way through a crisis

Business Insider
The CEO of Color lays out how COVID-19 is reshaping the future of the $1.5 billion DNA testing startup

ClinicalOMICs
Rapid SARS-CoV-2 testing

KCBS
Ask an Expert: Caroline Savello

ABC7
Bay Area company says its software can speed up COVID-19 vaccine distribution

Vator News
Color began with genomic testing but has evolved to being a population health company

The Health Assurance Podcast
Color’s Caroline Savello on how COVID-19 will change healthcare

San Francisco Business Times
These startups are trying to fix the vaccine distribution problem

PYMNTS
Better queuing can solve COVID-19 vaccine’s last mile problem

CNBC
Health tech CEO on how to speed up vaccine distribution

Fortune
Health tech platform Color is a unicorn after new funding round values it at $1.5 billion

Cheddar
Startup Color looks to fill gaps in the nation’s healthcare infrastructure

TechCrunch
Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of U.S. health infrastructure

Mission Local
These Covid-19 testing companies were born in the pandemic. Will they survive when it’s over?

Protocol
For the COVID-19 vaccine, what can health tech or technology companies do to help cut down on vaccine wastage?

GenomeWeb
All of Us Program returns first genetic results; health-related finding to follow in late 2021

San Francisco Chronicle
Bay Area coronavirus testing delays persist. Who’s to blame?

NBC News
Covid testing is only getting harder to come by. That’s a serious problem.

San Francisco Chronicle
Surge in coronavirus testing has S.F. officials concerned about Thanksgiving travel

CBS Bay Area
San Francisco relocates COVID testing site from SoMa to Alemany Farmer’s Market

San Francisco Chronicle
California to double coronavirus testing capacity by spring, governor says

STAT
8 leading names in digital health weigh in on the biggest barriers facing the industry

NBC Austin
Potentially life-saving genetic cancer test becomes more affordable

Mission Local
Kids can now get Covid-19 testing at neighborhood sites

CBS This Morning
United Airlines to be first U.S. airline with COVID-19 testing program for passengers

NS Medical Devices
Color gets FDA EUA status for self-swab Covid-19 collection kit

TechCrunch
Carbon Health and Color founders see power in bringing healthcare to the edge

KCBS
Testing demand remains high in Bay Area

ClinicalOMICs
New study from the Broad finds PRS is critical component to predicting a range of diseases

GenomeWeb
Polygenic variation affects disease risk from monogenic variants, study finds

San Francisco Chronicle
How do we fix coronavirus testing? Policy, technology and behavior must intersect

CNBC
How a biotech CEO figured out Covid-19 surveillance testing for 50 companies with 12-hour turnaround times

GenomeWeb
Many initiatives turning to RT-LAMP as an alternative to PCR for rapid COVID-19 screening assays

San Francisco Chronicle
Why the time to get back COVID-19 test results in Bay Area ranges from 2 weeks to 2 days

STAT
This California company has a better version of a simpler, faster COVID-19 test

San Jose Mercury News
East Oakland’s Native American Health Center expanding COVID-19 testing

CBS Los Angeles
USC Student Health to expand daily coronavirus testing with minimum 500 daily tests

MyLANews
USC Student Health to expand daily virus testing

GenomeWeb
Saliva samples slow to catch on for large-scale coronavirus testing

MedTech Dive
Color targets supply, staffing bottlenecks with updated coronavirus test EUA

Healio
COVID-19 self-testing comparable to clinic-based testing

Contagion Live
FDA gives EUA for at-home COVID-19 testing

Marin Independent Journal
Marin County considers $1.6M contract for virus testing

San Francisco Chronicle
Why the Bay Area is seeing more delays in coronavirus testing and results

Protocol
After telemedicine, what innovations in health care will we soon see as a direct result of the pandemic?

Business Insider
We asked 16 huge companies like Goldman Sachs and Amazon about their plans to test workers

KTVU
Bay Area COVID-19 testing shows most have mild or no symptoms, younger people made up majority of cases

Wall Street Journal
Labs turn to pooled testing for more efficient COVID-19 surveillance

360Dx
Labs launching SARS-CoV-2 testing programs aimed at colleges and universities

NBC Portland
‘That risk doesn’t go away if you hide your head in the sand’: New study validates at-home DNA tests for cancer risk

The New York Times
Big tech zeros in on the virus-testing market

TechCrunch
Color’s COVID-19 testing shows most who test positive had either mild or no symptoms

360Dx
Labs launching employer SARS-CoV-2 testing programs as businesses reopen

KTVU
Alameda County’s new, free COVID-19 testing site seeks to ‘increase access to testing in West Oakland’

SF Gate
I was tested for COVID-19: It was one of the easiest things I’ve ever done in SF

TechCrunch
Color receives FDA authorization for COVID-19 test technology that speeds up results

Kaiser Health News
Looking for a path to reopen, employers weigh COVID testing of workers

San Mateo Daily Journal
Burlingame company building testing effort

San Jose Mercury News
Coronavirus: Here’s what it’s really like to get a nasal swab test

CNN
Color CEO interviewed on CNN regarding employer COVID-19 testing

The Wall Street Journal
To get back to work, companies seek coronavirus tests for workers

TechCrunch
Color is launching a high-capacity COVID-19 testing lab and will open-source its design and protocols

GenomeWeb
Color gears up to enter COVID-19 testing space

ClinicalOMICs
Consumer-Focused Color to offer COVID-19 testing

Fortune
Exclusive: Precision health firm Color just scored a $75 million funding round

ClinicalOMICs
Color to collaborate with Sanford Health, expand Northshore partnership

Chicago Tribune
Should genetic testing be part of routine primary care? At least one Chicago-area health system thinks so, and is ramping up its efforts

Science
‘Polygenic’ profile could better predict disease risk for those with cancer mutations

Rock Health
Color recognized as “Best Digital Health Company to Work For”

ClinicalOMICs
Teamsters Health and Welfare Fund of Philadelphia taps Color for genomic health information

ClinicalOMICs
Genetic Counseling 2.0

HealthcareITNews
Jefferson Health combines genomics, population health to enhance employee wellness

FierceHealthcare
Ochsner Health System teaming up with Color to integrate genetic information into preventive care

TechCrunch
Verily, Alphabet’s other money-making, non-Google business, partners with Color on genetic analysis

Business Insider
Alphabet-backed Verily partners with Color to bring genetic insights to its research

Forbes
NIH awards Color $4.6 Million as genetic counselor provider for 1 million person study

Nature
Huge US government study to offer genetic counselling

Business Insider
We spoke with the CEO of Color about what its new genetic counseling project with NIH means to the company

HealthLeaders
A million participants? How NIH program will scale data delivery and ensure continuity of care

Fast Company
Color population health named to Fast Company’s World Changing Ideas

Forbes
Technology alone won’t save healthcare, but it will redefine it

GenomeWeb
Color panel reveals hereditary cancer risk in Trinidad and Tobago breast cancer patients

Forbes
Meet your new genetic counselor

Chicago Tribune
Turn your head, cough, submit your DNA: Your next physical may include genetic testing

HealthLeaders
10,000 NorthShore patients will get free genetic testing. Could this improve primary care?

GenomeWeb
Color launches initiative to improve polygenic risk scores with low coverage WGS, imputation

GenomeWeb
Color partnering with health systems exploring impact of genomic testing on outcomes, cost

KTVU
2 sisters diagnosed with breast cancer use genetic testing to determine different treatments

Philadelphia Inquirer
Jefferson adds a new employee perk: Free genetic testing

Barron’s
20 Minutes with: Color Genomics CEO Othman Laraki

San Jose Mercury News
Next genetics frontier: Bay Area startup Color will help decode genomes of 1 million Americans

Bloomberg
Genetic-testing startup expands beyond cancer to mental health

The Wall Street Journal
The genetic test some men don’t know they need

News

News Releases

December 2, 2021
Thermo Fisher Scientific and Color Health launch K-12 ReadyCheckGo COVID-19 testing solution for Texas schools

November 9, 2021
Color announces Series E financing, at a valuation of $4.6 billion, to accelerate expansion of accessible and equitable public health infrastructure

May 12, 2021
Ohio launches COVID-19 screening program for K-12 students and staff

March 23, 2021
Thermo Fisher Scientific to offer integrated COVID-19 testing to school districts nationwide

February 2, 2021
New England Biolabs and Color partner to provide COVID-19 testing to biotech workers essential to global pandemic response

January 4, 2021
Color announces $167 million in Series D financing to help build public health infrastructure across the U.S.

December 10, 2020
NIH’s All of Us Research Program returns first genetic results to participants

October 30, 2020
Color’s software facilitating significant increase in COVID-19 testing in California

September 16, 2020
With New EUA, Color’s COVID-19 self-collection kit enables public health and large private labs to increase access to testing

August 20, 2020
Color and researchers from Massachusetts General Hospital and the Broad Institute discover key finding to determine risk of genomic diseases

July 30, 2020
USC Student Health begins campus-wide COVID-19 testing with Color

July 27, 2020
Color receives Emergency Use Authorization for unmonitored COVID-19 testing technology

June 15, 2020
New COVID-19 test data: majority of people who test positive for COVID-19 have mild symptoms or are asymptomatic

May 20, 2020
Color receives Emergency Use Authorization for COVID-19 testing technology; releases return to work protocol

March 31, 2020
Color to launch COVID-19 testing lab, open-source infrastructure to bolster national response to pandemic

January 14, 2020
New Color analysis: patients at risk for diabetes miss crucial screenings in clinic

January 13, 2020
NorthShore and Color complete delivery of clinical genomics in routine care to 10,000 patients in the largest U.S. program to date, with plans to expand in 2020

January 10, 2020
Color and Sanford Health to scale leading genomics program, Imagenetics

August 21, 2019
NIH funds genetic counseling resource ahead of million-person sequencing effort

June 3, 2019
Color wins 2019 Research Presentation Award at ISPOR

April 10, 2019
ASHG launches Human Genetics Scholars Initiative program to Increase, Network, Mentor, and Retain Diverse Early-Career Researchers

January 9, 2019
NorthShore University HealthSystem and Color unlock the power of genomics in routine care

January 7, 2019
Color to move whole genome sequencing into clinical care through 100,000-person initiative focused on polygenic risk

November 14, 2018
Jefferson to offer free genetic testing to employees

October 16, 2018
Wamberg Genomic Advisors’ Cancer Guardian, a comprehensive cancer support program, to include the Color clinical-grade genetic test

September 25, 2018
Color, Broad Institute and Partners LMM selected by NIH as genome center for historic ‘All of Us’ Research Program

May 6, 2018
Color announces population health service with launch partners including leading U.S. health systems

May 22, 2017
Color and leading U.S. insurers partner to enable wider access to cancer risk testing for more than 100 million people

February 23, 2017
Cynvenio and Color partner to offer comprehensive hereditary and somatic cancer testing from simple blood draw

September 27, 2016
Color Genomics announces $45M in Series B funding

April 28, 2016
Color Genomics advances precision medicine with new test for hereditary cancers

April 11, 2016
Color Genomics democratizes access to clinical-grade genetic testing worldwide

November 17, 2015
Color Genomics receives certificate of accreditation from the College of American Pathologists (CAP)

October 22, 2015
Color Genomics partners with University of California Health System in landmark Athena WISDOM Study

September 30, 2015
Color Genomics introduces Benefits Program

April 21, 2015
New product from Color Genomics makes comprehensive genetic testing for breast and ovarian cancer risk affordable

Press Inquiries

Still have questions?

If you are a member of the press and can’t find something
you need, please contact us.