October is Breast Cancer Awareness Month

Let’s move from awareness to action.

October is Breast Cancer Awareness Month

Let’s move from awareness to action.

The leader in delivering advanced healthcare through clinical genetics.

We make precision health programs accessible, convenient, and cost effective for everyone.


Designed for people. Built for populations.

Richer relationships with patients

Activate patients and their families with precision health data, including clinical-grade genetics, combined with best-in-class engagement software and tools.

Informed health decisions

Use individual-level risk assessment models to identify the right clinical resources—and deliver personalized, quality care to each patient.

Efficient clinical services

Remove traditional constraints on capacity with virtual and convenient workflows like health history data collection and appointment scheduling.

Revolutionizing healthcare delivery and research with leaders in precision medicine

From the National Institutes of Health’s All of Us research program, to premier health systems, and partnerships with leading employers around the world.

Spotlight on Research

Learn how Color is partnering with the NIH to provide genetic counseling and the technological infrastructure for the million-person All of Us Research Program.

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For Health Systems

Bring innovation to patient care delivery.


Organic engagement with clinical value

Attract new patients in a competitive market with easy access to clinical-grade genetic information.


Unique insights for your population

Manage patient health at the individual and population levels with ongoing data collection.


Personalized routing to care pathways

Drive desired behavior with digital onboarding and routing to the right care pathways for each patient.


Increased capacity at lower cost

Transform your cost structures with digital tools to make virtual and in-person clinical services more efficient.

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For Research

Return genetic results to your population at scale.

NIH / All of Us
All of Us is sequencing one million people to accelerate health research and enable individualized prevention, treatment, and care.

WISDOM is providing genetic testing for 100,000 women to make breast cancer screening more effective.


MAGENTA provides genetic testing and tele-counseling to women at high risk of cancer.


GENtleMEN provides genetic testing and counseling to men with metastatic prostate cancer.

For Employers

Transform your employees’ engagement in their health decisions.


Personal context for healthcare decisions

Activate employees with clinical-grade genetics, personal and family health history, and other insights.


Increased participation and engagement

Get employees to be more proactive about their health with personalized routing to relevant screening guidelines and benefits programs.


Better control over costly health events

Mitigate costly health events by helping high-risk populations earlier.


Insights to help inform benefits planning

Receive custom reports with ongoing aggregated insights into your population’s health.

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The Latest from Color

Turn your head, cough, submit your DNA: Your next physical may include genetic testing.

“I think this is something that is just becoming the new way to do medicine,” said Casey Frankenberger, chief research informatics officer at Rush, who is not involved with the NorthShore project.

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Technology Alone Won’t Save Healthcare, But It Will Redefine It.

Our biggest opportunities are not just ones of medical science or technology, but ones closer to the ground—rethinking how to use technology and data to redefine healthcare itself.”

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Exclusive: This Huge Hospital System Is Offering Its 30,000 Workers Free Genetic Tests

Jefferson Health, the Philadelphia-based hospital system, will offer free genetic testing to its 30,000 employees in a collaboration with DNA sequencing firm Color Genomics, the organizations tell Fortune.

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Want to get Color for yourself or for a family member? Get Started >

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