Guaranteeing value in cancer care

It’s one thing to have a slide on ROI in a sales deck. It’s another to guarantee it for all customers. That’s what we’ve done at Color. The reason? If we don’t provide value, we don’t have a business - and our mission is to make sure that as many patients as possible have a better chance at life and health. 

What value really means

When we talk about value, it means answering “Yes” to two very simple questions: are we improving outcomes, and are we saving costs? When you efficiently and effectively address the entire cancer care continuum, and focus all of your energy on people and patients, it turns out you do both.

As the only nationwide, oncologist-led Virtual Cancer Clinic for the full journey of cancer care, Color’s proven patient results mean cancers are caught earlier, treatment starts more quickly, and the costs of cancer care are lower. By focusing on three core levers -  access, speed, and direct clinical care - Color has reinvented the approach to cancer care, increasing screening adherence by 77%, cutting time to diagnosis and treatment by 55% and closing 75% of clinical care gaps for cancer patients and survivors.

This all contributes to a healthier workforce, and measurable ROI of 1:1 at minimum, which we promise to every customer. 

Color’s ROI Guarantee

Color offers a 1:1 ROI guarantee in each year of its program, ensuring the cost savings generated from Color’s impact on cancer outcomes will completely cover the program fees. If we don’t meet this goal, Color will credit the amount of the ROI shortfall to future program fees owed. 

Through this guarantee, decision makers can be confident that providing quality, accessible cancer care for members can be done with guaranteed positive financial impact on plan costs.

The high cost of cancer

Cancer is a major driver of healthcare costs and mortality. Color's Virtual Cancer Clinic (VCC) addresses challenges and gaps faced in the cancer journey, both clinical and financial. Our ROI guarantee offers a comprehensive framework for estimating the financial benefits of implementing Color's VCC, emphasizing early detection, clinical treatment management of , and complex care planning and guidance for survivors. 

The Color ROI report describes how savings are calculated for each category, including detailed breakdowns of costs and potential reductions.

How the ROI guarantee works

For a client with 10,000 eligible adult members, Color’s VCC is projected to achieve a 2.8x ROI in year one, increasing to 3.6x in year three. What this means: for each $100 of spend it is expected the client will get $280 of value - their $100 spend back, plus $180 additional value. 

In the first year of the program, this translates to $1.3M in total savings (or ~$845K in net savings after accounting for program costs). Program savings are driven by three main types of outcomes that Color achieves:

• Direct savings on care delivery

• Early cancer detection savings

• Savings from reduction in high cost events for patients diagnosed with cancer

For a deeper dive, please reach out so we can discuss specifics for your population.

A new model for cancer care

We’re glad to be able to offer this guarantee with full confidence to all of our customers. We’re even more excited to see the patient benefits as Color is rolled out to more and more organizations across the country.