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Provide patients with detailed genetic information to guide specialty care

For telehealth needs, it’s easy to order and send genetic test kits to patients at home. Get actionable results and access to our board-certified genetic counselors.

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Genetic testing & counseling

Color offers one of the most accessible, clinical-grade genetic testing services available today, analyzing genes associated with hereditary risk information around cancer and heart disease, and genes that can impact medication response. Our advanced lab is CAP-accredited and CLIA-certified, applying technologies to help ensure the integrity of the results we provide.

Color’s lab team, and processes generate results you can trust.

Our CAP-accredited and CLIA-certified laboratory uses the newest technology, including next-generation sequencing, advanced liquid-handling robots, and customized software to ensure the integrity of our results.


Color performed blinded validation studies to assess the validity of our test, and all our genetic variants were detected with >99% accuracy. To read our validation white papers, published studies, and research posters, visit our Research page.
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The quality of every sample is checked multiple times as it moves through the sequencing and interpretation process. A certified scientist reviews every result before it is released.

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State-of-the-art variant classification

Our Ph.D. and M.D. scientists use state-of-the-art tools to classify variants according to the American College of Medical Genetics and Genomics (ACMG) guidelines.

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Secondary confirmations

Likely pathogenic and pathogenic variants, copy number variations, insertions, and inversions are confirmed by an alternative technology according to Color’s internal protocols.*

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Software, Services and Logistics customized for your needs.

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Digital activation and engagement

We provide a suite of services, tools, and expertise to help you acquire new patients and activate them into care journeys relevant to them over time. We use a more complete view of patient health, incorporating an individual’s genetics, personal & family health history, and lifestyle & behavior information to surface and recommend specific care or point solutions that patients can take advantage of based on their personal risks.

This can include a range of relevant programs, from reminders about flu shots and annual wellness visits to getting breast and colon cancer screenings, as well as tools to help manage multiple chronic conditions like diabetes and high blood pressure. Read more about Color’s Genetic Sequencing capabilities in the Population Genomics Platform Playbook.

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Trusted, board-certified geneticists

As part of every Color program, genetic counseling consultations are available to physicians and patients on an ongoing basis. Our team of board-certified genetic counselors provide a concierge-like experience — we answer questions, provide education, offer support to patients and their families, and consult directly with physicians and care teams to help ensure that results lead to actionable and relevant next steps.
Medical professional processing samples in a Color genomics lab

Color’s lab, team, and processes generate results you can trust

Our CAP-accredited and CLIA-certified laboratory uses the newest technology, including next-generation sequencing, advanced liquid-handling robots, and customized software to ensure the integrity of our results.
Color genomics dashboard displaying test results
Designed with security at the core

PHI-protected results and interoperable sharing

Color adheres to the highest industry standards for healthcare delivery: HIPAA-compliant software, and APIs conformed to Electronic Health System (EHR) integration needs for further clinical care needs and consultation.

We are proud to deliver the most advanced cancer care and provide access to critical genetic information for all of our patients to help them create a personalized care plan. This exciting new partnership demonstrates our shared goal of opening up access to potentially life-saving genetic information and helping people lead healthier lives.

Karen E. Knudsen Ph.D., Director
NCI-Designated Sidney Kimmel Cancer Center, Thomas Jefferson University & Jefferson Health

Meet the Color provider community.

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Let’s get started.

If you’d like to chat about Color in more detail, complete this form and we’ll get back to you.


* Certain exceptions apply. Variants will not be confirmed if, after testing, there is insufficient DNA available for secondary confirmation. Variants called at high confidence ( will be reported without secondary confirmation if the variant has been confirmed at least three times in previous carriers.