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Color Launches COVID-19 Testing Initiative

Color is launching a high throughput, CLIA-certified COVID-19 testing laboratory integrated with public health tools. The testing facility, based in Burlingame, CA, will begin processing clinical samples to support public health efforts with a near-term goal of performing 10,000 tests per day. To learn more about this initiative, email us at covid-response@color.com.
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A note to healthcare providers seeking hereditary genetic testing:

Color’s hereditary genetic testing operations continue. Continue serving your patients through saliva kits that can be shipped to their homes. Click here >

Unlock health insights through population genomics.

We power the future of healthcare.


Color Population Genomics

Designed for people. Built for populations.

Richer relationships with patients

Activate patients and their families with precision health data, including clinical-grade genetics, combined with best-in-class engagement software and tools.

Informed health decisions

Use individual-level risk assessment models to identify the right clinical resources—and deliver personalized, quality care to each patient.

Efficient clinical services

Remove traditional constraints on capacity with virtual and convenient workflows like health history data collection and appointment scheduling.

Revolutionizing healthcare delivery and research with leaders in population genomics

From the National Institutes of Health’s All of Us research program, to premier health systems, and partnerships with leading employers around the world.

Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner

For Health Systems

Bring innovation to patient care delivery.


Organic engagement with clinical value

Attract new patients in a competitive market with easy access to clinical-grade genetic information.


Unique insights for your population

Manage patient health at the individual and population levels with ongoing data collection.


Personalized routing to care pathways

Drive desired behavior with digital onboarding and routing to the right care pathways for each patient.


Increased capacity at lower cost

Transform your cost structures with digital tools to make virtual and in-person clinical services more efficient.

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Spotlight on Research

Return genetic results to your population at scale.

NIH / All of Us
All of Us is sequencing one million people to accelerate health research and enable individualized prevention, treatment, and care.

WISDOM is providing genetic testing for 100,000 women to make breast cancer screening more effective.


MAGENTA provides genetic testing and tele-counseling to women at high risk of cancer.


GENtleMEN provides genetic testing and counseling to men with metastatic prostate cancer.

For Employers

Transform your employees’ engagement in their health decisions.


Personal context for healthcare decisions

Activate employees with clinical-grade genetics, personal and family health history, and other insights.


Increased participation and engagement

Get employees to be more proactive about their health with personalized routing to relevant screening guidelines and benefits programs.


Better control over costly health events

Mitigate costly health events by helping high-risk populations earlier.


Insights to help inform benefits planning

Receive custom reports with ongoing aggregated insights into your population’s health.

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The Latest from Color

Ochsner Health System teaming up with Color to integrate genetic information into preventive care

The partnership will combine Color’s capabilities in medical-grade genetics, clinical services and patient engagement and the health system’s experience with personalized medicine and integrating it into routine patient care.

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Alphabet-backed Verily partners with Color to bring genetic insights to its research

The partnership could enable Verily to incorporate data on genetic risk factors into its various clinical studies, leading to a more in-depth and holistic understanding of health.

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NIH Awards Color $4.6 Million To Provide Genetic Counseling For Million-Person Study

Color won the award over other bidders for several reasons. “They’ve shown a track record that they’ve been able to deliver this type of service to people,” Devaney says, and “they have really strong software capabilities.”

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to you right away! Interested in offering Color to your patients? Click here. Interested in a Color test for yourself? Click here