Color Resources Library

Featured Content

Color - The Population Genomics Platform Playbook

The Population Genomics Platform Playbook

A step-by-step guide outlining the core architectural elements required to implement a successful population genomics program.

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At Color, your privacy is central to our mission.

Safeguarding the privacy and security of your personal health information is among our most important responsibilities. Learn more about Color’s privacy practices.

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Color CEO Othman Laraki @ Fortune Brainstorm Health

Color’s CEO discusses how the healthcare industry doesn’t necessarily need more whizbang technology – it’s about putting the customer experience first.

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Color’s Alicia Zhou @ TEDx: Dispelling Genetic Myths

Alicia talks about the value of knowing your genetic makeup and how that information allows you to become the driver of your health vs. simply being a passenger.

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NIH and Color partner on All of Us Research Program

As one of the All of Us Clinical Validation Laboratories, Color is responsible for the return of genomic results for the All of Us Research Program, which aims to recruit one million participants.

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Color and Verily Partnership

Color, Verily to Return Actionable Genetic Data to Project Baseline Participants

The Project Baseline Health Study is Verily’s four-year initiative to collect comprehensive health information to better understand health and the transition to disease.

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At-home genetic test can determine if women are at risk for breast cancer

Dr. Mary Claire King, the distinguished geneticist credited with discovering the BRCA-1 gene, discusses the key benefits that come with the kind of genetic testing and counseling service offered by Color. 

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15,000 Sessions: A Genetic Counseling Milestone

In Summer 2019, we celebrated our 15,000th genetic counseling session, reflecting our strong belief in making genetic information meaningful and useful to everyone that uses Color.

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Color NorthShore Health System

Color and NorthShore University HealthSystem

CBS Morning Chicago sits down with Dr. Peter Hulick, medical director of the Mark Neaman Center for Personalized Medicine at NorthShore University HealthSystem, who’s partnered with Color to offer patients genetic testing and counseling.

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Upcoming Events

November 5-8, 2019

National Society of Genetic Counselors (NSGC) – Salt Lake City, UT

We’re looking forward to being part of NSGC’s 38th Annual Conference – come by and meet the team, including some of our genetic counselors at booth #630.

November 13-14, 2019

Personalized Medicine Conference at Harvard Medical School – Boston, MA

On November 13, Color CEO Othman Laraki will be featured on a panel on “Wellness in the Workplace: Understanding the Opportunities and Challenges Associated With Employer-Sponsored Genetic Testing Programs for Healthy Patients,” along with Dr. Karen E. Knudsen, EVP of Oncology Services at Jefferson Health and Enterprise Director of the Sidney Kimmel Cancer Center at Thomas Jefferson University, Jane Cheshire Gilbert, Director of Retiree Health Care for the Teachers’ Retirement System of Kentucky, and Scott Megill, President and CEO of Coriell Life Sciences.

Client Stories

Don’t just take our word for it – see how Color’s changing lives.

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For Carla and Kim, two sisters with a history of breast cancer, genetic testing was the final piece of the puzzle explaining why breast cancer has been in their family for three generations.

Lauren doesn’t have a family history of cancer and wouldn’t have gotten tested if it weren’t for her son. Now, she has been able to help her siblings, nieces and nephews get informed.

“We don’t ever want to have to uproot our lives to cancer. If we could have the information at our fingertips, wouldn’t we want it that way?”

Physician & Provider Resources

To learn more about ordering Color kits for patients, including requisition and consent forms, sample reports, billing, brochures, and more, visit our provider resources page.

Provider Resources

Peer-reviewed Publications

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White Papers

Research Posters

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Press Highlights

Jefferson Health combines genomics, population health to enhance employee wellness Read the Full Article

Ochsner Health System teaming up with Color to integrate genetic information into preventive care Read the Full Article

NIH Awards Color $4.6 Million To Provide Genetic Counseling For Million-Person Study Read the Full Article