Marlo Longstreet shares her family’s experience with a seemingly insignificant family history of cancer.

January 17, 2017

“It’s scary to know but the unknown is scarier. There are things you can do to help yourself and to stay healthy.” — Marlo Longstreet Every day, we hear powerful stories from our clients demonstrating how important affordable access to genetic testing... Read More

When it comes to cancer, we have so much to learn

December 14, 2016

For many years, we’ve thought of cancer as one general disease. New research is beginning to show that cancer is many different diseases, and there are even many sub-types within each type of cancer (like breast cancer). This is causing a major shift in perspective across the... Read More

How We Can Design Better Healthcare – Color

November 30, 2016

Design principles can be put to work to create better products and experiences in an industry where they will have the greatest human... Read More

Color Genomics Receives Certificate of Accreditation from the College of American Pathologists (CAP)

November 30, 2016

Color Genomics has received a certificate of accreditation from the College of American Pathologists (CAP) following inspection of our clinical laboratory facility in Burlingame, CA. In order to receive CAP accreditation, a laboratory must demonstrate that it operates with the... Read More

Building a Colorful Culture – Color

November 30, 2016

Today, we’re proud to announce that Color Genomics will join the White House and other technology companies in an effort to create a more diverse workforce. Specifically, we pledge to: Implement and publish company-specific goals to recruit, retain, and advance diverse... Read More

First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic... Read More

You Can Now Purchase Color for Loved Ones – Color

November 30, 2016

Genetics is a family affair. People want to help their family and friends prevent and beat cancer by helping them get access to actionable information such as genetic testing. One of the most commonly requested features we receive is to make it easier to purchase Color for your... Read More

This October, Celebrate Those Who Inspire You – Color

November 30, 2016

@tinasharkey, @idoleffler, @anjalikumar, celebrating their #PinkSquad October is a time when communities come together to raise awareness for breast cancer — from the value of screening and treatment options available to the importance of furthering research. It’s... Read More

Fixing Healthcare from the Outside: Why This M.D. Returned to Silicon Valley

November 30, 2016

I’m a molecular pathologist, which is a really nerdy kind of physician who specializes in operating high complexity nucleic acid testing laboratories and the interpretation of patient results. (Yeah, that’s really a job.) I went to medical school at Stanford in the... Read More

Color Collaborates with Pink Hope to Make Genetic Testing More Accessible

November 30, 2016

Color’s mission is to make genetic testing more accessible. To that end, we’re excited to collaborate with Pink Hope as they launch Australia’s most affordable genetic testing grant program for women at risk of developing breast and/or ovarian cancer in... Read More

Diversity Is In Our DNA – Color

November 30, 2016

At Color, we believe that diversity is an important part of who we are and what we do as a company. Our mission is to democratize access to genetic testing and empower people with actionable genetic information. To do this, we must have diverse voices and backgrounds at our... Read More

Introducing Color Kits in Healthcare Providers’ Offices

November 30, 2016

Simple and convenient. Those are the words that we use to describe our favorite products in our everyday lives. At Color, one of our top priorities is to build simple and convenient tools for healthcare providers so that they can efficiently get the genetic information they need... Read More

Knowledge is Power: Beverly Sons Shares Her Story on Her Battle with Cancer

November 30, 2016

Beverly Sons Reflects on The Importance of Family and Genetic Information During Her Battle with Cancer Cancer touches everyone. One in three people will hear the words, “you have cancer” in their lifetime and many of us have lost loved ones to the disease. In all... Read More

Knowledge is Power: Genetic Information Enables Maggie to be Proactive about Her Health

November 30, 2016

“You don’t have to wait until you have somebody in your family who has cancer or people are getting sick. You can actually deal with it in a more proactive way.” — Maggie Lynch Every day, we hear from individuals who have used Color and are grateful... Read More

Channeling The Hacker Way – Color

November 30, 2016

We have big dreams and ambitious plans. We want to push the state of the art in health and genetics, and we need broad, crazy moonshot product ideas to get us there. How do we find those ideas? We’ve always been inspired by 20% time at Google and 3M as well as hack weeks... Read More

What Men Need To Know About Prostate Cancer – Color

November 30, 2016

by Taylor Sittler, co-founder and chief scientific officer New studies suggest a man’s risk of prostate cancer may be heavily influenced by specific genetic changes, called mutations, previously linked to breast and ovarian cancer in women. These studies identified some... Read More

#Reasons2StandUp to Cancer – Color

November 30, 2016

Today marks the fifth fundraising telecast of Stand Up To Cancer. Stand Up To Cancer’s work enables the best and brightest to collaborate on “Dream Teams” to share their expertise and accelerate the process of finding better ways to treat cancer. In honor of... Read More

The New Era of Genetic Testing – Color

November 30, 2016

“Genetic testing has entered a new era and our older paradigms are no longer sufficient.” That’s the context for a new study in the journal Oncology, “What’s New in Genetic Testing for Cancer Susceptibility?” While covering a range of... Read More

Nurse Navigators: Excellent Partners for Genetic Counselors

November 30, 2016

I recently attended the 7th annual Academy of Oncology Nurse & Patient Navigators (AONN) conference and presented a poster at the conference. It was a jam-packed meeting focusing on all areas of oncology nurse navigation and survivorship. Many of the attendees expressed an... Read More

Knowledge is Power: How Genetic Testing Helped Ellen Make Better Health Decisions

November 30, 2016

“I think every cancer survivor probably has the same concerns — that the cancer might come back or another cancer might occur and how do you deal with it if it does. Realizing this was a possibility I thought that the genetic testing results, whatever they might... Read More