Talking to your relatives about cancers in the family

November 30, 2018

It’s holiday season, and for many of us that means more time spent with extended family members. This uptick in family time can be a good opportunity to talk to relatives about the family tree in general, especially since genealogy is such a popular hobby right now. Adding medical information to the conversation can... Read More

August 27, 2018

If you receive a positive genetic test result for a hereditary cancer gene, one of the most important things that you can do is share this information with close relatives such as siblings, parents, and children. These family members may... Read More

June 6, 2018

10–15% of most cancers (in women and men) can be explained by inherited genetic mutations — which is why we built the Color Test, which analyzes 30 genes which are clinically relevant to the most common hereditary cancers. Separate... Read More

May 21, 2018

For several years, I followed Color from afar. I’ve worked in the employee benefits industry for nearly twenty years, but I’d never been very aware of genetic testing. I thought of it as a futuristic concept, not something the average... Read More

The case for population screening for BRCA, Lynch syndrome, and familial hypercholesterolemia

May 3, 2018

In 1994, Dr. Mary-Claire King discovered the BRCA1 gene. In the 24 years since that landmark discovery, the field of clinical genetics has grown by leaps and bounds. We now have a much clearer understanding of many inherited conditions, from the genes that are implicated in each... Read More

Conversation with Evan Goldberg on preventing and curing BRCA cancers

December 15, 2017

We sat down with Evan Goldberg, the Charmain, President, and Director of the BRCA Foundation, to discuss his personal experience with the BRCA mutation and the motivation for launching a foundation dedicated to accelerating researching and fostering collaboration to prevent and... Read More

Color’s BRCA Test: affordable, accessible, ready to save lives

October 5, 2017

For hundreds of years doctors have known that breast cancer can run in families, but not why or how. Then in 1990, Dr. Mary-Claire King and her team published a paper proving the existence of a gene whose mutations cause increased risk for the disease. We now know that this... Read More

Full Transcript: Lindsay Avner, Founder and CEO of Bright Pink, on Sequenced

September 25, 2017

On this episode of Sequenced, we talk to Lindsay Avner, Founder and CEO of Bright Pink. Lindsay underwent genetic testing at age 22. The test revealed she carried a mutation on the BRCA1 gene. At 23, she became the youngest woman in the U.S. to undergo a risk-reducing double... Read More

Don’t Forget About the Colon! – Color

March 24, 2017

When Color launched their first test in April 2015, it included 19 genes for hereditary breast and ovarian cancer. People were really excited about it, but one nurse practitioner kept asking us to add more genes, particularly those for hereditary colon cancer. She was so... Read More

Between 30–50% of cancers can be prevented

February 12, 2017

February is National Cancer Prevention Month. According to the World Health Organization, 30–50% of cancer cases can be prevented through adopting healthy lifestyle choices and reducing risk factors. This is a great time to renew your New Year’s resolutions to make healthy... Read More

First-ever $50 hereditary cancer test for families with a mutation

November 30, 2016

“BRCA testing began 20 years ago, yet it is estimated that under 20% of adults with that mutation are aware they are a carrier.” Family is often the first thing people mention when they share their reasons for genetic testing. When a family member has a genetic mutation,... Read More

The New Era of Genetic Testing – Color

November 30, 2016

“Genetic testing has entered a new era and our older paradigms are no longer sufficient.” That’s the context for a new study in the journal Oncology, “What’s New in Genetic Testing for Cancer Susceptibility?” While covering a range of issues, the article identifies... Read More