Our Mission

Help everyone lead the healthiest life that science and medicine can offer.

A data-driven platform for population health

Color is a leader in distributed healthcare and clinical testing. From population genomics programs to high-throughput COVID-19 testing, we provide the technology and infrastructure to power large-scale health initiatives. We work with health systems, employers, researchers, physicians and national health initiatives worldwide to drive positive health outcomes.

Advanced technology

Our custom-built software and state-of-the-art, automated ​CAP-accredited, ​CLIA​-certified​ laboratory ensure high quality at a lower cost.

Comprehensive analysis

We provide genetic testing results for genes associated with an increased risk for common hereditary cancers and hereditary high cholesterol.

Advancing genetic research

We share anonymized genetic information with public variant databases like ClinVar. And with the permission of our clients, we participate in research collaborations to aid discoveries in genetics and disease.

Privacy and control

We believe that individuals should own and control their own genetic information. We give our clients clear control over how their data is used. Our service complies with HIPAA and other security and privacy standards.


Our product integrates seamless physician ordering, as well as complimentary genetic counseling with every test.


We provide a physician-ordered, clinical-grade test at a fraction of the price of other labs.


Our billing process is transparent and simple, whether it is Color’s $249 self-pay price or through coverage by your insurance company.1

Support people in need

Color For All partners with leading cancer clinics to donate free genetic testing to under-served individuals across the country.


1. Insurance billing for Color’s Hereditary Cancer Test is only available for patients who have the test ordered by their own physician and not through color.com.