A data-driven platform for population health

From population genomics programs to high-throughput COVID-19 testing, Color provides the technology and infrastructure for large-scale health initiatives.

COVID-19 Appointments
for Individuals
    COVID-19 Testing
for Groups

Designed for people. Built for populations.

Population Genomics Platform

We provide the technology and services to power successful population genomics programs. Our platform can be deployed as a complete, end-to-end solution or used modularly to support existing capabilities. 

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Testing Initiative

Our COVID-19 testing platform includes integrated software for health agencies to manage risk screening, test ordering, results delivery, case management, and case reporting.

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Color for

Learn how you can send Color’s saliva test kits to your patients’ homes or order testing in your clinic. Get actionable results and access to our board-certified genetic counselors.

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Revolutionizing healthcare delivery and research with leaders in population genomics

From the National Institutes of Health’s All of Us Research Program, to premier health systems, and partnerships with leading employers around the world.

Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner
Color Population Genomics Partner

For Health Systems

Bring innovation to patient care delivery.


Organic engagement with clinical value

Attract new patients in a competitive market with easy access to clinical-grade genetic information.


Unique insights for your population

Manage patient health at the individual and population levels with ongoing data collection.


Personalized routing to care pathways

Drive desired behavior with digital onboarding and routing to the right care pathways for each patient.


Increased capacity at lower cost

Transform your cost structures with digital tools to make virtual and in-person clinical services more efficient.

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Spotlight on Research

Return genetic results to your population at scale.

NIH / All of Us

All of Us is sequencing one million people to accelerate health research and enable individualized prevention, treatment, and care.


WISDOM is providing genetic testing for 100,000 women to make breast cancer screening more effective.


MAGENTA provides genetic testing and tele-counseling to women at high risk of cancer.


GENtleMEN provides genetic testing and counseling to men with metastatic prostate cancer.

For Employers

Transform your employees’ engagement in their health decisions.


Personal context for healthcare decisions

Activate employees with clinical-grade genetics, personal and family health history, and other insights.


Increased participation and engagement

Get employees to be more proactive about their health with personalized routing to relevant screening guidelines and benefits programs.


Better control over costly health events

Mitigate costly health events by helping high-risk populations earlier.


Insights to help inform benefits planning

Receive custom reports with ongoing aggregated insights into your population’s health.

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The Latest from Color

Visit Our Newsroom ›

To Get Back to Work, Companies Seek Coronavirus Tests for Workers

“The core tool we have to work with right now is direct covid testing,” said Othman Laraki, CEO of genetic-testing company Color, which is currently managing a testing site for San Francisco first responders as well as other essential city employees.

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COVID-19 testing to keep employees safe

CNBC highlights how Color’s “digitally streamlined” COVID-19 testing program is helping Verve Therapeutics and a large group of biotechnology companies keep their employees as safe as possible.

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Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of US health infrastructure

“The model that we’ve been developing, that’s been working really well and we feel like this is the opportunity to really scale it in a very major way.”

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Let’s Get Started

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