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Harness the power of clinical genetics to improve health outcomes and reduce healthcare costs.

Personalized risk

Health is personal. Your benefits should be, too.

Color is designed to make it easy for employees to have a better understanding of their personal health risks and create an action plan with their doctor to stay healthy. We use genetics as a foundation to help identify overall health risks within your company and connect employees to the support that is right for them.

Here’s how it works:

Sign up for the Color program

Order and complete testing from home

Receive results and have virtual consult

Employee Education
& Engagement

Color educates employees about the benefits of the program. We then tailor engagement programs to the needs of your workforce, helping with driving awareness, program education, consent, account activation, delivering test results, scheduling counseling sessions, and ongoing access to health resources and information. Our web platform also provides custom program-specific landing pages to make Color accessible to all of your employees.

Genetic Testing & Counseling

Color offers one of the most accessible, clinical-grade genetic testing services available today, analyzing genes associated with hereditary risk information around cancer and heart disease, and genes that can impact medication response. Our advanced lab is CAP-accredited and CLIA-certified, applying technologies to help ensure the integrity of the results we provide. As part of every Color program, genetic counseling consultations are available to all participants on an ongoing basis. Our team of board-certified genetic counselors provide a concierge-like experience – we answer questions, provide education, and offer support to employees and their families. We can also consult directly with your employees’ physicians and care teams to help ensure that results lead to actionable and relevant next steps.

Personalized Care Activation

Color can help drive a higher return on investment on your existing benefit programs. We use a more complete view of employee health risk, incorporating an individual’s genetics, personal and family health history, and lifestyle and behavior information to surface and educate on specific care or point solutions that employees can take advantage of based on their potential risks. This can include reminders about annual wellness visits to getting breast and colon cancer screenings, as well as tools to help manage multiple chronic conditions like diabetes and high blood pressure.

Advanced Risk Stratification to Manage High-Cost Events

An employer can review anonymized, aggregated results that surface the overall risk areas and needs of its workforce. This helps organizations understand the risk of high-cost events and inform organizational healthcare decisions.

Turn Data into Meaningful Insights

Individuals can work with their healthcare provider to develop
personalized prevention plans that take into account their genetic
results, health history, and other personal risk factors.


Analysis of genes associated with hereditary forms of heart disease, such as inherited high cholesterol, that may be evaluated differently from conditions without a genetic cause.


Analysis of genes associated with hereditary cancer risk for breast, ovarian, uterine, colon, melanoma, pancreatic, stomach, and prostate cancers.


Analysis of genes associated with medication response that impact how the body may process certain medications.

Gaps in Care & Health Management

Personalized screening guidelines and identification of individuals who are overdue for screening and preventive care, including those with elevated risk.

A trusted partner to leading companies managing large, dispersed workforces

Let’s get started.

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