Rethinking Population Health and the Intersection of the Primary Care Experience

Innovation and disruption in how primary and preventative healthcare is delivered is not only necessary, but expected. Organizations need new ways to deliver care that is accessible, cost efficient, and used – without adding operational burden to already busy benefits teams. Many population health issues do not require interaction with a PCP, so why force people into a crowded, expensive model that clearly does not work? Color is reshaping how many parts of the primary care experience are delivered and challenging the status quo of what health needs truly require a physician.